The Discount Cupboard
Privacy Policy
Effective 8-29-03

The Discount Cupboard's Privacy Policy Contact Information
This is the Privacy Policy of The Discount Cupboard's website located at: www.discountcupboard.com. If you have need of contacting the Discount Cupboard with questions or concerns about our privacy policy described herein, please contact us in writing by using the e-mail address or physical address below:

Market Basket Rewards
1109 Rochester Rd.
Troy, MI 48083
Phone: (248) 589-6500
E-mail: privacy@discountcupboard.com

The Discount Cupboard's Commitment To Privacy
The Discount Cupboard is dedicated to protecting the privacy of our client's confidential information. This notice is provided as an explanation to our clients concerning our corporate Internet procedures and policies regarding such confidentially and how we use the confidential information that is collected. As a standard of commitment to our clients, this notice is made available on our website's home page at Discount Cupboard and on each web page where confidential and personal data may be requested.

Use of The Information That The Discount Cupboard Collects
All information that is collected by The Discount Cupboard that has been submitted through our corporate Internet website is outlined below. Throughout the website, you are given the opportunity to order products or to request information, and/or to register to receive future information from The Discount Cupboard. Personal information that is collected on these web pages include:

• Your Name
• Your Physical Address
• Your E-mail Address
• Your Phone number
• Credit Card Information

The Discount Cupboard's Use Of The Information We Collect
The confidential information that The Discount Cupboard collects about you on our corporate website when you place an order is used to process that order. We do not reveal this information to any other party with the exception of those outside parties deemed required to process that specific order.

Any Internet e-mail address that is collected by The Discount Cupboard is utilized to correspond with that party as deemed necessary to provide our services or to supply that individual with information about The Discount Cupboard. Your e-mail address will be kept confidential and will not be shared with outside parties for any other purpose with the exception of those outside parties deemed required to process information requests and to our corporate technical Webmaster who maintains our Internet website. You may be given the opportunity to request to receive information from The Discount Cupboard in the future on our website. This information includes new products, services, and/or incentive programs on our website.

The Discount Cupboard's Commitment To Internet Data Security
We have taken the essential steps to secure the Internet data that is collected online with a Secure Internet Server through Secure Sockets Layer (SSL). This is a protocol designed to provide secure communications on the Internet. SSL operates by layering a security protocol on top of an underlying reliable connection-oriented transport protocol. The combined protocol establishes a connection with a remote host and then performs a handshake between the two nodes to establish a secure session. After the security handshake is complete, the protocol then encrypts and authenticates data sent from the local host and decrypts and verifies data received from the remote host. This process is completely secured with the latest in encryption technology. All of your transactions are transmitted only after the information is encrypted.

Finally, it is the policy of The Discount Cupboard never to share, promote or in any way distribute any information that will identify an individual's private personage in the respect to information provided. In the event you do not desire your personal information in our records, please contact us by e-mail or in writing by postal letter to our physical address that is provided at the beginning of this notice. Please provide all of your personal information such as your name, physical address, telephone number and e-mail address so that we may verify and complete your request.

Frequent Shopper Data
Discount Cupboard Rewards does not receive or share any specific item data or specific purchase information. The only store data we receive links gross transaction amount to a card number which keeps your personal shopping data secure.

The Discount Cupboard's Commitment To Privacy For Those Under 18
Due to the nature of our services, we do not anticipate that this website will be visited by those under the age of 18 years. We will promptly remove such information from our records if we come to the knowledge that a person under the age of 18 has provided personally identifiable information to this website. The phrase "personally identifiable information" means any information that can be used to identify or contact a specific individual, such as a name, address, telephone number or e-mail address. It is our company policy to protect the privacy of children and those less than 18 years of age. No part of our website has been designed to market to or to attract the attention of individuals under the age of 18.

The Discount Cupboard's Position on Computer Related Tracking
We do not track personal confidential information on website utilizing any scripts or tracking devices within our website. We do collect information about visits to our website with regard to how many website visitors we receive, what type of browser a visitor uses and the search engine or directory that visitors use. The Discount Cupboard's technical Webmaster utilizes these aggregated statistics for internal purposes. This procedure is incapable of tracking names, addresses, e-mail addresses or other personally identifiable information.

How To Correct Your Personal Information
You may correct any factual errors in your personal information that was submitted on our website that has been collected by The Discount Cupboard by sending an e-mail to privacy@discountcupboard.com or by sending a postal letter to the physical address provided at the beginning of this notice. To further protect your privacy and the ensure security, we will take the necessary steps to verify your request and to expedite any corrections you have requested. Please provide all of your personal information such as your name, physical address, telephone number, e-mail address and if appropriate, credit card information so that we may verify and complete your request.